Released on: May 15, 2008, 3:56 am

Press Release Author: Nadia Yakounina / Magenta Technology

Industry: Transportation & Logistics

Press Release Summary: London, May 2008 - Addison Lee, London\'s largest minicab,
courier, chauffeur and coach company has been now using Magenta Technology's dynamic
scheduling tool to optimize the allocation of their drivers and passenger cars to
customer jobs. After using the new solution for only four months, Addison Lee have
already completed an additional 1,000 jobs per week, as well as seeing better fleet
utilisation, and this is only the start of expected benefits.

Press Release Body: Addison Lee continually strive to look after their two most
important resources, their customers and their drivers, as well as taking
responsibility for the environment very seriously. Using Magenta's dynamic
scheduler, Addison Lee expect to be able to increase the number of Jobs fulfilled in
2008 by 10% and at the same time still meet their target for cutting emissions in
2008 by 6%. The new tool also enables Addison Lee to consider and meet the mini cab
drivers' personal requirements and to provide an even higher level of service to new
and existing customers.

Addison Lee chose Magenta's Scheduler for its ability to dynamically schedule new
mini cab jobs in real time in an effective and intelligent way. Magenta's solution
schedules passenger orders as they are taken, reacting to car positions, driver and
customer preferences and other real world events to ensure maximum utilisation, trip
efficiency and customer service.

Liam Griffin, Managing Director of Addison Lee, stated "Having already successfully
worked with Magenta to implement the Shamrock booking solution we were confident
that the initial results from the new Magenta scheduler would be good. However they
are even better than we expected. Our existing car controllers, who have been
scheduling mini cabs for over 20 years are surprised and impressed with the
scheduler's performance and this is proof in itself of a successful result. I am
certain that in 2008 Addison Lee will build on this initial success to achieve
groundbreaking results in vehicle scheduling and customer service."

Frank Lee, Executive Chairman of Magenta Technology, added "I am extremely pleased
that we were given the opportunity to implement Magenta's dynamic scheduler at
Addison Lee. The fast moving mini-cab business shows our unique scheduling
capability at its best in terms of improved efficiency and customer service. We are
confident that the cost benefits the new solution will provide Addison Lee in 2008
will be significant. Magenta looks forward to working with Addison Lee on other
leading-edge dynamic scheduling applications for the transportation industry and
helping them to extend their market leadership."

About Magenta Technology

Launched in 1999, Magenta Technology provides two types of solution to our customers
- Scheduling and Development Projects (SDP) and Mobile Resource Scheduling (MRS).
SDP is used to create complex custom solutions for the most challenging of business
problems, whereas MRS can be rapidly and simply implemented in any size of
organization and is delivered as a service over the internet. Magenta provides
dynamic scheduling systems, and enables our customers to realise significantly
higher utilisation of their assets and deliver superior customer service at a lower
cost than is currently possible.

Magenta has established a blue-chip client base including world-leading car rental,
oil tanker, trucking and taxi firms. Although traditionally Magenta has had
particular strength in transportation and logistics, we now offer Dynamic Scheduling
services across all industries.

Magenta has over 140 highly skilled developers based in Samara and Togliatti,
Russia. There are also sales, account development and customer delivery staff in the
UK, USA and in Germany. Magenta has been consistently backed by the same Venture
Capitalists for the past 8 years and forms part of the Eurovestech (EVT) portfolio
of companies (www.eurovestech.co.uk).

About Addison Lee Plc

Addison Lee Plc was established in 1975 and has grown to be the market leader in
moving people and parcels in London - for corporate clients and individuals. Addison
Lee has been built on service with over 2000 people carriers enabling them to offer
a twenty minute on-demand service in central London for both car and courier
services. Over 10,000,000 people each year trust Addison Lee to move them and their
parcels around London. Addison Lee\'s 450 plus office staff helping to support those
on the road include customer service agents and our driver liaison department who
ensure that Addison Lee\'s high standards are maintained.

Addison Lee was the first company in the industry to be awarded both the ISO 9002
and Investors in People accreditations. Addison Lee has been largely involved in
setting the criteria for private hire car trade in London which has recently become
licensed, with many of their working practices being adopted by the legislation.

Web Site: http://www.magenta-technology.com

Contact Details: David Brebner
Magenta Technology
+44 (0) 776 814 3214
david.brebner@magenta-technology.com